Hybrid Product

A hybrid product is a product that does more than one thing, or combines more than one kind of technology.

It is effectively a meaningless term, as it can mean anything a marketing department wants it to mean, or it could mean absolutely nothing and just be tagged onto a product to make it sound modern and exciting. 

Hybrid is often used to describe a combination of old technology with a cutting edge new technology, which may or may not be a little like attaching a carbon fibre handle and a power cord to a stone axe. We'll let you be the judge whether such hybrid technologies are a tangible benefit or a red flag.

Written by . Last updated 16/06/2022 15:35