Your car should feel as good
as the day you bought it
There's nothing better than the feeling of jumping into a brand-new car. So why can't you have that feeling the whole time you own your car?
Actually, you can, and we can help you protect your car, maintain it, restore it, and keep it looking and smelling as fresh as the day you picked it up from the showroom.
Mission
It shouldn't be controversial to point out that car manufacturers want you to buy a new car every few years.
While they make cars that are mechanically built to last, they can rely on the fact that after a few years, your car will begin to look tatty and tired.
They may also try to convince you to buy a new car because the new models are greener. But what could be more environmentally sustainable than keeping the car you have on the road for another ten years?
Our mission is to change car culture in the UK. We want to convince you that you just don't need to keep buying new cars! If you want that new car feeling, we have the expertise and tools to make it happen. Stick with the car you love and save your money.
Who we are
Founded in Chelmsford Essex in 1987, New Again has been perfecting car restoration for over 35 years. But our real breakthrough came in 2003....
An epiphany
That eureka moment came when yet another customer came to collect a car that he had given to us to spruce up because he was selling it. He knew, quite rightly, that if it looked like new, he would get more money for it.
Like so many others before him, he changed his mind once he had seen what we had done and decided not to sell it. He'd keep it after all.
“It's crazy!” Gary said. It just doesn't make any sense spending money to make your car look like new for the stranger who is buying it. Why not keep your car looking new for the whole time you own it?
That's the point at which New Again became all about modern car restoration.
Why
There's nothing like the satisfaction that comes from overcoming challenging problems in extraordinary ways.
Turning negative scenarios
into sensational outcomes, gives us that great feeling of being winners.
For you, it means walking up to your car and smiling again because it looks, smells, and feels like it did the day you bought it.
The result? A car that's cleaner, drier, quieter, more valuable... and a customer who feels proud to drive it.
Values
At the heart of our company is a dedication to transparency, reliability, and continuous improvement, ensuring that we not only meet but exceed the expectations of our valued customers.
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Over Deliver
We don't over promise, and we always try to give our customers more than they expect. Genuine and lasting solutions with no gimmicks or shortcuts. You will be pleasantly surprised.
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Transparency
What you see is what you get. We have no pretence to be something we are not with no hidden agendas, so we are more than happy to share and explain our methods and decisions.
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Communication
We are here to solve your problems, so we listen. We will keep you informed every step of the way with video progress reports.
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Integrity
No hard sell, we help you to buy based on what you are trying to achieve. We don't want you wasting money on services you don't need.
Code of Conduct
(Plain English Version)
- Every job should be a win-win — we help customers make the right decisions.
- We never pressure customers into buying services they don't need.
- We don't bodge — no cover-ups, no disguising problems, no quick fixes to pass issues onto the next owner.
- We work with transparency, not just honesty — we show, explain, and document.
- We treat customers with respect, including vulnerable ones.
- We are clear on price — no hidden costs or last-minute surprises.
- We use proper techniques, good quality parts, and always aim for lasting results.
- We take pride in doing it right — shortcuts are not our thing.
- We take responsibility — if we did something wrong, we own up and put it right.
- We protect ourselves and our customers by recording and documenting everything — especially on complex or high-risk work.
Make do and mend
We don't make grand environmental claims, but we take responsibility seriously. Wastewater is filtered through interceptors to prevent pollution, and we comply with all environmental standards. More importantly, we help people keep their cars in use longer, which avoids the environmental cost of building new ones. It's a practical way to reduce waste and make better use of what we already have.
Team
Tom
Service/ Operations Manager & Senior Technician
Tom is our operations guru. He loves all things cars, motorsports and tech! When he's not on the phone to our customers, or capturing some of our media footage, he can often be found on the floor, ceramic coating wheels, which he finds oddly satisfying.
Outside of work, he enjoys focusing on his photography & 1970s MGBGT
Gary Wray
Business Development
Gary started the company in 1987 and is usually found glued to the phone. Gary is responsible for training and as qualified in courses on everything from Lease inspections with the BVRLA to Odour Removal with IICRC
Gary enjoys playing football, walking, is a lover of dogs and refers to his camper van as 'The Bus'
Danny Argent
Training and Development
Danny has been in and around the car trade for his entire life which at this stage is a pretty long time. Before joining the company in 2001, he was involved in motorsport sponsorship and designed liveries for racing cars.
For over 20 years, Danny had been writing articles and scripts to help inform the public about the automotive industry.
Associates
Rolling Rims
Rolling Rims offer a number of different services for alloy wheel refurbishment including, Diamond Cutting, Powder Coating, straightening and split-rim refurbishment.
Kraftwork
Kraftwork is a body and paint shop which is very reasonably priced but does top quality work.
J&M Rice Bodyworks
Established in 1966, they are a family run business... and one of the family has worked for until fairly recently. A very friendly company, great work and fair pricing.
Cars MOT & Servicing
Cars is a wonderful company that has helped us out far more than we have been able to help them out. If you go there, tell them we sent you, they are highly recommended.
Wrenchkraft Ltd
Wrechkraft isn't strictly speaking an associate of New Again. However, when asking who everyone uses to get their car fixed, the answer was unanimous. If we have car problems, we all go see Ivan.