Your car should feel as good
as the day you bought it

There's nothing better than the feeling of jumping into a brand-new car. So why can't you have that feeling the whole time you own your car?

Actually, you can, and we can help you protect your car, maintain it, retore it, and keep it looking and smelling as fresh as the day you picked it up from the showroom.

Because you deserve that new car feeling!


It shouldn't be controversial to point out that car manufactuers want you to buy a new car every few years.

While they make cars that are mechanically built to last, they can rely on the fact that after a few years, your car will begin to look tatty and tired.

They may also try to convince you to buy a new car because the new models are greener. But what could be more environmentally sustainable than keeping the car you have on the road for another ten years?

Our mission is to change car culture in the UK. We want to convince you, that you just don't need to keep buying new cars! If you want that new car feeling, we have more than a few tricks up our sleeve. Stick with the car you love and save your money.

Who we are

The boring part of the story is that Gary started the company in 1987 and was joined by Danny in 2001. But the real story begins in around 2003...

An epiphany

That eureka moment came when yet another customer came to collect a car that he had given to us to spruce up because he was selling it. He knew, quite rightly that if it looked like new, he would get more money for it.

Like so many others before him, he changed his mind once he had seen what we had done and decided not to sell it. He'd keep it after all.

“It's crazy!” Gary said. It just doesn't make any sense spending money to make your car look like new for the stranger who is buying it. Why not keep your car looking new for the whole time you own it?

Thats the point at which New Again became all about modern car restoration.


We achieve that feeling of being winners by resolving challenging problems in an extraordinary way. Turning a negative scenario into a sensational outcome gives that great feeling of being the best at what we do.

Over Deliver

We don't over promise, and we always try to give our customers more than they expect. Genuine and lasting solutions with no gimmicks or shortcuts. You will be pleasantly surprised.


What you see is what you get. We have no pretence to be something we are not with no hidden agendas, so we are more than happy to share and explain our methods and decisions.


We are here to solve your problems, so we listen. We will keep you informed every step of the way with video progress reports.


No hard sell, we help you to buy based on what you are trying to achieve. We don't want you wasting money on services you don't need.


Gary Wray

Managing Director

Gary Wray

Gary started the company in 1987 and still manages day-to-day operations. Gary is responsible for training and as qualified in courses on everything from Lease inspections with the BVRLA to Odour Removal with IICRC

Gary enjoys playing football, walking, is a lover of dogs and refers to his camper van as 'The Bus'

James Dyas

Operation Head & Senior Technician

James Dyas

James is the fella who does all the work. Highly profficient, if not fanatical in all areas of car care, he especially likes polishing and ceramic coating.

Nicknamed O.C.D - obsessive car disorder, aspires to buy a BMW M140i.

Jade Marshall

Business Administration

Jade Marshall

Nobody quite knows what Jade does, but, everything seems to work much more smoothly when she does whatever it is she does.

Advocate of all things wine, keen crafter, prefers a driver's side petrol cap.

Dave Brown

Site Maintenance

Dave Brown

Dave spent 24 years in the Corps of Royal Engineers, including 5 years as a Bushcraft instructor with the Cadet Training Team, meaning he can make tea even in the most adverse of conditions.

Likes the outdoors, terrible skier, favourite family car is a Citroën Berlingo.

Harrison Wray

Business & System Development


Harrison's coat buttons up over a wide range or responsibilities, and he also likes to roll his sleeves up and work on the cars.

Analytic whizz, bacon sarnie fan, loves to spend endless hours polishing his car.

Nicola Hill

Accounts Manager


Nicola does the accounts and we're not allowed to say anything funny about her because its serious business and we like getting paid.

Danny Argent

Cutomer Education

Danny Argent

Danny has been in and around the car trade for his entire life which at this stage is a pretty long time. Before joining the company in 2001, he was involved in motorsport sponsorship and designed liveries for racing cars.

For over 20 years, Danny had been writing articles and scripts to help inform the public about the automotive industry.




Gus will be doing work experience with us during the summer, but he has already been busy, making and editing videos, taking photos and doing research for the articles found on this website.

Gus enjoys playing strategy games, cooking and making tea in the great outdoors while hammock camping.