Our Story

Gary Wray decided to start his own business and be his own boss, starting off small with just a single van, after four years he had a premisis with a staff of valeters.

Much of the work came from the motor trade, who sent used cars to us to prepare them for resale. Many more cars were done by private customers who were selling their cars or trading them in. Soon we realized, that people were doing this the wrong way around! Car dealers were making money out of cars by making them clean and new and selling them at a higher price than they bought them for. Smarter people were doing the same thing before selling them to get a higher sale price, it makes good financial sense, but was it really all about the money?

Surely, it makes more sense to keep your car looking new the whole time you own it? After all, why do people trade in their car for a new one? It's because people love that new car feeling. There is nothing quite like the smell and feel of a new car, it's exciting, it makes you feel good, confident, it makes you want to go out for a drive.

Through the years, over and over again, we have had customers bring their cars to us to prepare for sale, and then change their minds about selling, because once we have worked our magic, it's like getting into a new car. Seeing a customer rekindle their passion for their car sparked an idea, that we should build our business around that new car feeling.

Company History

Founded in 1987 as a mobile valeting company called 'Clean Image' and based on our success and development as a business we moved into a static site in Navigation Road in 1991 which allowed us to develop additional related services providing various kinds of Smart Repair.

In 2008 we changed our name to 'New Again' to better reflect the business brand and operations, which is to "Make Cars Like New Again" and in 2013, again due to the success and the development of the business, we moved in our current HQ in New Street, Chelmsford allowing us to offer more specialised and tailored solutions to Individuals and businesses.

We are fully insured and should you require us to keep your vehicle overnight we provide a secure and alarmed premises for your peace of mind.

Why we do what we do

We achieve that feeling of being winners by resolving challenging problems in an extraordinary way. Turning a negative scenario into a sensational outcome gives that great feeling of being the best at what we do.

Company Values

Our Staff are trained to be customer focused and to only offer the correct advice to help you the choose the right solution to solve your problem.

Infact, we will often talk our customers out of having work done which isn't economically viable or cost effective.

We like our customers to be well informed about what we do and why. So it is our intention to advise you the best we can and to give you as much information required to allow YOU to make the decision.

This ethos is what sets us apart and makes us unique is "We don't make promises we can't keep or make wild claims". It is our policy to under-promise and over deliver and to provide the complete service.

Mission Statement

To recreate the feeling and experience you get when driving a brand new car and to maintain the feeling and experience the car-designer intended and in-turn maximizes the car's residual value and selling appeal.

It's our mission to build a great team of people who are passionate about using new techniques and practical tried and tested smart repair methods bringing them together under the same roof to provide the following services:

  • Modern Car Renovation / Restorative Valeting / Detailing
  • Pre-Sales Preparation
  • Lease Return Preparation & Pre-Lease Inspections
  • Upholstery, Wheel, and Paint Sealant Protection, Ceramic and Nano Coatings.
  • Accident Clean-up & Odour Kill. Fallout and Splatter and Spillages inside and Out.
  • Water Leak Finding, Decontamination and Drying.
  • Cabriolet Hood Restoration and Protective Coatings.

It's our mission to understand and to train our people to be experts in these services and to make their knowledge freely available so that anyone in the world can benefit.

Values, Beliefs and Principles

Everything we do will be based on a long-term vision and mission, even at the expense of short-term financial gains.

  • Consistency
    We apply our values in our relationships with suppliers, subcontractors, employees, customers and the community. We aim to provide consistency and reliability in everything we do.
  • Integrity
    We will only provide appropriate, genuine and lasting solutions with no gimmicks or shortcuts. We are aware that we have an impact beyond the customer presented to us -- People all over the world read our website and cars we have repaired have change hands so it is important that we ensure our values extend as far out as our work and our advice.
  • Transparency & Honesty
    What you see is what you get. We have no pretence to be something we are not with no hidden agendas so we are more than happy to share and explain our methods and decisions.
  • Respect
    We respect your decision to take or not take our recommendations.

Our Values in Practice:

If you recommend somebody to us like a friend, daughter, mother or uncle you can rest assured that they will receive the same service you did.

If you send someone to us and you are responsible for the costs through an accident for example, you can trust that we will deal with the matter using exactly the same values as if you were standing here.

Based on this principle if you send people to us and you wish us to take short cuts, I'm afraid we won't do it.

We only provide repairs that are appropriate to the damage and the situation. We do not do temporary cover-ups, we don't think it fair that problems come back later for the new owner of the car, in fact we guarantee all our work.


We only use the highest quality materials - the best paints, primers and lacquers. We don't cut corners and inspect all work to ensure that it is carried out to the highest standards. That’s why we are able to offer a three year guarantee on all our smart repairs against against flaking, peeling, crazing, staining, yellowing, fading and discolouration.

Transferable Guarantees
All New Again repairs come with a three year guarantee and the guarantee is transferable in accordance with BVRLA guidelines. This means the guarantee is tied to the car and if the car is transferred to another owner, the guarantee is still valid.

30 day Money Back Guarantee
Some marks, scuffs and dents are difficult to remove - and we may not be able to remove them completely. But we are willing to try if you will let us! If we are unable to make an 80% improvement then we will not charge you. If we can make a 80-95% improvement, but you feel that you just can't live with with the imperfection, and need a repair & paint at a car body repair shop, then we will give your money back - all you have to do is show us proof that you had a body shop repair within 30 days and we will give you a full refund.

New Again

Can We Help You?

"We can offer specialist advice on the best service to suit your requirements"

When bringing your car to New Again, we often ask you to explain exactly the reason for having your car Protected, Valeted or Repaired. Once we understand exactly what it is you are trying to achieve, we will appraise your vehicle using our detailed appraisal check-sheet allowing us to identify areas of concern and tailor specific services that match your requirements and budget.

If you are not sure what service you need and would like to speak to one of our technicians, simply request a callback by filling in the form on our contact page.