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What is nano-coating?

Nano-coating is another name for ceramic coating. The word 'nano' means small, and ceramic coatings work on a molecular level, making them 'nano-technology' after a fashion. However, this is not generally what we mean when we talk about nano-technology.

Ceramic coatings are high value products, and so there is a buzz and plenty of marketing hype surrounding them. When they first really broke into the market, they were sometimes marketed as 'the latest nano-technology', however this tack has largely fallen by the wayside, largely because it is better just to say what they actually do and show photos and video of them than try to hype them up with fancy jargon. The internet also plays a part as companies are trying to chase the keyword that people are actually using and get to the top of Google. Chasing top page rankings means that it doesn't actually pay to try to stand out by being different and giving it a different name to what everybody is actually searching for.

However, ceramic coating isn't the only type of nano-coating and some coatings for leather and fabric are occasionally referred to as 'nano'.

Written by . Last updated 05/07/2022 12:35