What is a Simoniz?
Quick answer: Simoniz is a long-standing car care brand whose name became shorthand for waxing a car. They’re still active in the UK with well-regarded, award-winning products (though not ones we currently stock).
Simoniz is a car care company that has been around a very long time, and apparently, long before even I was born, they had a very successful advertising campaign which resulted in their brand name becoming synonymous with waxing a car in much the same way that Hoovering became another word for vacuuming.
Although rare these days, it is not unheard of for some 'old-timer' to ask us to Simoniz their car, or give their car a Simoniz.
They made such a mark on popular culture, that there is even a joke involving the phrase, which I couldn't possibly repeat here because it isn't politically correct (ask your dad).
Simoniz are still going strong, are still in the UK and still make very good products even though it is not a brand we currently stock.
A visit to their website reveals they are still winning awards for their products from Auto Express, including their Original Wax, which tells us something!
Modern wax products make many claims and boast many special ingredients and features, but they aren't really such an improvement over products your great grandfather was using.
Written by Danny Argent. Last updated 13/10/2025 17:04
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