Danny Argent

Hello, I'm Danny! I want to help you with your car care questions.

Car care can be a bit of a minefield, not least because so many people are trying to sell you a product, or sell themselves and their way of doing things. There is a tendency for people to try to overcomplicate or over simplify. My mission is to deliver clear and concise content that empowers you with accurate knowledge, enabling informed decisions and deepening your understanding of the car care industry.

I strive to present information in a straightforward manner, cutting through jargon and complexities to ensure that our content is accessible to everyone. Whether you're a novice seeking introductory insights or a seasoned professional looking for advanced analysis, I've got you covered.

I don't know everything, but I am willing to take the time to find out from authoritative sources, and I take pride in New Again's commitment to accuracy.

I have a team of experts whose experience I can draw on, staying abreast of the latest developments within the industry, ensuring you have access to the information you need.

We understand the importance of reliable information, and we prioritize accuracy to earn your trust.

Who is Danny Argent?

I was born in Rochford, Essex in 1971. My father and uncle were both successful car dealers and from a young age, I helped out, and earned pocket money cleaning cars that had been bought at auction.

Early Entrepreneurship

I'm from the generation that didn't get anything unless they earned it and my father encouraged me to start my own business detailing cars, which I did at around the age of 12, looking after cars for people in the village (I also mowed lawns and did gardening). Through word of mouth, I grew quite a large client list and earned enough money to afford a bike and a collection of air rifles.

By the time I reached my teens, my father's business had grown, and he had for one, then two car lots on the A127. I had a Saturday job cleaning and doing light maintenance on thirty or more cars, and later, as a salesman on Sundays. I carried on with this Sunday job even once I had left school and was working until my father wound up the business and went into semi-retirement.

First Jobs

My first full-time job was as a graphic designer, staying with the same company for ten years before striking out on my own to start a business designing racing car liveries. At this time, I had the pleasure to co-sponsor several racing teams and drivers and following them around the country attending events. I have tried my hand at being a rally navigator.

However, there was more money in marketing for pubs, and our biggest clients were Whitbread, Samuel, Smith's, Fuller's and local company, Gray & Sons. Here, I was able to combine my love of history and art to create Victorian style advertising which fitted with the feel of the pubs, many of which were listed buildings.

A New Start

In 2001, I was invited to Clean Image to give the company ID a makeover, which I did. That company was renamed as New Again, and I am still here. Initially, my task was to help systemize the business, but as the recession of 2008 struck, and the industry changed, we were involved in restructuring the company away from car detailing and towards niche services which today include cabriolet hood cleaning, end-of-lease inspections and preparation, leak detection, accident clean-up and odour removal.

Current Projects

Currently, I am promoting the idea of ceramic coatings. It has always made sense that once your car has been restored, it makes sense to keep it that way, so it stays newer for longer.

However, while this holds true, our customers have found an entirely different benefit to coatings, which is the ease of maintenance. Cars stay cleaner for longer, washing is less frequent and when you do it, it's easy. I think this is something the world should know about.

Future Projects

My eventual goal is to bring all our services together into what we call "modern car restoration". This is the idea that rather than trade your car in for a new one, you can make your old car like new again, in much the same way as you would restore a vintage vehicle. It makes a great deal of sense to keep your old car looking new while you own it, rather than getting the work done to increase its value when you decide to sell it because you want something newer. We can do this by combining car detailing with smart repair and a range of other specialized services. It is my goal to convince the public of this holistic approach to car care.

Do you have a question?

I may have already answered it! Try looking through our knowledge base, or check my articles. If you don't see what you are looking for, you can email me at [email protected]