What are the benefits of a ceramic coating?
At least once a week, we have a customer tell us that they are selling their car, and they want us to detail it, so it looks nice, so they can get more money for it.
Sure enough, this works. The money they spend on detailing is earned back when sell the car quickly and for a higher price. But it's still a crazy way to go about things. Often these cars are in quite a state, and so the customer has been driving around in a car which looks tatty, dirty and scratched, and then they have it restored and detailed for somebody else. Think about that... they are paying to make the car nice for the new owner.
It's crazy not to!
Doesn't it make far more sense to make the car nice right at the beginning, keep it that way, and enjoy having a car that looks new and stunning the whole time you own it?
When you buy a ceramic or graphene coating, you are buying a package. We machine polish the car until the paintwork is as shiny as a mirror. Your paintwork will look shinier than when you picked the car up from the showroom. This shininess is then locked in and protected by the car paint protection you have chosen. As long as you don't abuse the paintwork, it will stay shiny the entire time you own the car.
Let's talk about feelings...
Do you remember the first time you got in your new car and drove away from the showroom? There's no beating the feeling of driving a brand-new car. You deserve that new car feeling!
If you are reading this, you probably didn't just buy a car to get you from A-to-B, and you are unlikely to just think of it as a metal box on wheels. You probably chose your car because it says something about who you are. Whether you are getting a sleek black Jaguar, a bright red Fiat 500, or a convertible Golf, it is a reflection of your personality. It may even reflect your position in life. Let's face it, it's a status symbol.
A ceramic coating helps you to keep your car looking new, the whole time you own it, so you can have that new car feeling in three, five or ten years from now. Your car will still look good, and you will feel good driving it.
Environmental benefits.
We live in a disposable world, and the main reason for this is that manufacturers want you to throw things away and buy new. They make more money this way.
Cars are mechanically very reliable as a general rule. If they weren't the car manufacture's reputation would suffer. Where they age is on their cosmetic appearance. For many of us, it's when the car starts looking old that we decide to trade it in for a new one.
Many of those customers that we mentioned before who ask us to detail their car because they are selling it, often they change their minds after we have made it like new again. It happens regularly, and why wouldn't it. They loved the car when it was new, it was just what they wanted, they enjoyed it, it was a reflection of who they were, and when we restored the car, we gave that back to them. So they decide to keep the car, they save the environment and save themselves some money.
Sure, you might fancy a change, want a newer model, or maybe you have moved up in the world. But we would all be better off if cars lasted longer. The car manufacturers can wait a few more years before they take more of our money.
You may even decide to keep your car forever.
Ceramic coatings make life easier
Some of us are obsessed by having a shiny clean car, and enjoy spending hours cleaning, polishing, waxing and detailing it. But most of us don't and have better things we could be doing with our time.
When you have a ceramic coating on your car, it stays cleaner because the dirt slides right off. You have to wash it less often, and when you do wash it, it's easier.
We admit, it isn't quite as easy as running the car through the car wash, and we do recommend washing your car by hand.
Handwashing using the correct procedure helps prevent damage to the car and makes you aware of the condition of your car, so you can stay on top of any issues. It also has the added benefit of giving you a little bit of exercise and is hugely satisfying. If you have had a ceramic coating, once you have cleaned it off, you are guaranteed stunning results.
Written by Danny Argent. Last updated 24/02/2023 15:31
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