There's nothing better than the feeling of jumping into a brand-new car. So why can't you have that feeling the whole time you own your car?
Actually, you can - and we can help you protect your car, maintain it, restore it, and keep it looking and smelling as fresh as the day you picked it up from the showroom.
It shouldn't be controversial to point out that car manufacturers want you to buy a new car every few years.
While they make cars that are mechanically built to last, they can rely on the fact that after a few years, your car will begin to look tatty and tired.
They may also try to convince you to buy a new car because the new models are greener. But what could be more environmentally sustainable than keeping the car you have on the road for another ten years?
Our mission is to change car culture in the UK. We want to convince you that you just don't need to keep buying new cars. If you want that new car feeling, we have the expertise and tools to make it happen. Stick with the car you love and save your money.
Founded in Chelmsford, Essex in 1987, New Again has been perfecting car restoration for nearly 40 years. We started out as Clean Image, became New Again in 2003, and the business was incorporated as New Again Ltd in 2012.
In 2003, yet another customer came to collect a car that he had given to us to spruce up because he was selling it. He knew, quite rightly, that if it looked like new, he would get more money for it.
Like so many others before him, he changed his mind once he had seen what we had done and decided not to sell it. He'd keep it after all.
"It's crazy!" Gary said. It just doesn't make any sense spending money to make your car look like new for the stranger who is buying it. Why not keep your car looking new for the whole time you own it?
That's the point at which the business became all about modern car restoration, and it is where the name came from. Clean Image became New Again that year.
There's nothing like the satisfaction that comes from overcoming challenging problems in extraordinary ways. Turning negative scenarios into sensational outcomes gives us that great feeling of being winners.
For you, it means walking up to your car and smiling again because it looks, smells, and feels like it did the day you bought it. The result? A car that's cleaner, drier, quieter, more valuable... and a customer who feels proud to drive it.
At the heart of our company is a dedication to transparency, reliability, and continuous improvement - ensuring that we not only meet but exceed the expectations of our valued customers.
)){kind=icon}
We don't over promise, and we always try to give our customers more than they expect. Genuine and lasting solutions with no gimmicks or shortcuts. You will be pleasantly surprised.
)){kind=icon}
What you see is what you get. We have no pretence to be something we are not with no hidden agendas, so we are more than happy to share and explain our methods and decisions.
)){kind=icon}
We are here to solve your problems, so we listen. We will keep you informed every step of the way with video progress reports.
)){kind=icon}
No hard sell, we help you to buy based on what you are trying to achieve. We don't want you wasting money on services you don't need.
(Plain English Version)
We don't make grand environmental claims, but we take responsibility seriously. Wastewater is filtered through interceptors to prevent pollution, and we comply with all environmental standards. More importantly, we help people keep their cars in use longer, which avoids the environmental cost of building new ones. It's a practical way to reduce waste and make better use of what we already have.
Service & Operations Manager, Senior Technician
Tom is our operations guru. He loves all things cars, motorsports and tech. When he's not on the phone to our customers or capturing some of our media footage, he can often be found on the floor ceramic coating wheels, which he finds oddly satisfying.
Outside of work, he enjoys focusing on his photography and 1970s MGBGT.
Technician
Alfie always shows great enthusiasm in perfecting the art of car detailing and all the stuff we do.
Although he is a keen cyclist outside of work, he'd love to one day own his favourite cars: a 1961 Jaguar E-Type and Disney's Lightning McQueen.
Technician
Harry is our newest technician and quickly becoming part of the furniture. He's always up for a chat while ordering parts and helps keep our social media content flowing.
Outside of work, you'll usually find him behind the wheel of a sim racing setup.
Workshop Manager
Matt spent his youth tinkering on family cars until he decided to make it his profession and join the New Again team.
His outside-of-work interests include animal photography, playing the piano and attending classic car shows.
Business Administration
Nobody quite knows what Jade does, but everything seems to work much more smoothly when she does whatever it is she does.
Advocate of all things wine, keen crafter, prefers a driver's side petrol cap.
Business & System Development
Harrison's coat buttons up over a wide range of responsibilities, and he also likes to roll his sleeves up and work on the cars.
Analytic whizz, bacon sarnie fan, loves to spend endless hours polishing his car.
Business Development
Gary started the company in 1987 and is usually found glued to the phone. Gary is responsible for training and is qualified in courses on everything from lease inspections with the BVRLA to odour removal with IICRC.
Gary enjoys playing football, walking, is a lover of dogs and refers to his camper van as 'The Bus'.
Content and Service Development
Danny has been in and around the car trade for his entire life, which at this stage is a pretty long time. Before joining the company in 2001, he was involved in motorsport sponsorship and designed liveries for racing cars.
For over 20 years, Danny has been writing articles and scripts to help inform the public about the automotive industry.
Smart Repairs
Craig paints bumpers but can do other kinds of smart repairs on panels and plastics.
Paintless Dent Repair
Paul removes dents. He loves doing it as you can see from the big grin on his face in the photo.
Leather Repair
Alan is the leather guy and is expert in all things regarding leather upholstery. He's also a bit of a joker.
Intern
Gus is learning how to manage the website, and he has already been busy making and editing videos, taking photos and doing research for the articles found on this website.
Gus enjoys playing strategy games, cooking and making tea in the great outdoors whilst hammock camping.
Over the years we've built up a small network of local businesses we trust enough to send our own customers to. These aren't formal partnerships; they're companies we've worked alongside, used ourselves, or been recommended by people we rate. If you need something outside what we do, this is who we'd point you towards.
Rolling Rims offer a number of different services for alloy wheel refurbishment including diamond cutting, powder coating, straightening and split-rim refurbishment.
Kraftwork is a body and paint shop which is very reasonably priced but does top quality work.
Established in 1966, they are a family run business - and one of the family has worked for us until fairly recently. A very friendly company, great work and fair pricing.
Wrenchkraft isn't a company we've formally worked with. However, when asking who everyone uses to get their car fixed, the answer was unanimous - if we have car problems, we all go see Ivan.
We find leaks; we don't go near high-voltage systems. When water in a hybrid has reached the battery or the relays sitting next to it, Mark takes that half of the job, replacing what's corroded or reconditioning the pack. He's IMI TechSafe certified and works mobile, so nobody has to drive a Lexus across Essex with a red triangle lit up on the dash.
Steve does some of our SMART repair work on site: kerbed alloys, bumper scuffs, the damage that turns into real money at the end of a lease. Eighteen years on the tools, the same pair of hands on every job, and he turns up when he says he will, which counts for a lot when you've taken the morning off to wait in.