Misconceptions

Why the myths persist

The core product - a very thin, hard, hydrophobic layer that bonds to the clear coat - is invisible to the naked eye. That's a gift to anyone trying to stand out in a crowded market. You can't see it, so you can say almost anything about it.

Add in technical-sounding phrases like 9H hardness, SiO2 content, and graphene, and it's easy for a buyer to end up comparing claims that don't mean what they sound like they mean. Long before ceramic coatings existed, salesmen were setting light to lighter fluid on bonnets and claiming the paint was scratch-proof. The parlour tricks have moved on - the pattern hasn't.

What these myths cost you

Believing the hype isn't harmless. People skip the machine polishing stage because they've been told the coating will "fill scratches." They stop washing the car because they've been told they don't need to. They pay a premium for a "diamond" or "self-healing" product that's essentially the same chemistry as a standard professional ceramic coating. Then when the gloss drops off at the two-year mark, the coating gets the blame - when the real problem was the claim, not the product.

The myths we bust

Related

  • Glossary -- plain-English definitions for ceramic coating, clear coat, SiO2, 9H hardness, graphene, self-healing and the rest of the jargon.
  • Our ceramic coating services -- what a properly prepped and applied coating actually looks like in practice.